Pampers is celebrating its 50th anniversary with an aim to celebrate, support and protect every miracle (baby) for the next 50 years. Pampers kicks off Little Miracle Missions, to help out the families whose babies are in level third of the Neonatal Intensive Care Units. Pampers has called its employees to share their own stories to make this campaign more attractive. One of the employees shared her story and told that she has recently ended with chemotherapy and also expecting a “miracle”. Pampers will run this campaign throughout the year to facilitate babies and their families.

“Little Miracle Missions” campaign is unique and important due to many reasons; first it is offering an opportunity to its employees to share their tales of “miracles”, secondly Pampers is not endorsing its brand unlike other companies that usually aims to endorse the brands on the anniversary celebrations, Pampers is actually intending people to help other.

Pampers 50th birthday celebrations Kicks off Little Miracle Missions at Mount Sinai Hospital in NYC. It continued its 50th birthday celebrations along with the celebrity parents and delivered the care packages to the NICU in the Newyork at Mount Sinai Hospital. Pampers also conducted a research to take an idea how parenting have evolved in U.S.A since last 5 decades. Increase in multiple births rates in U.S.A, rise of the use of fertility treatment, increase in number of single-parent families etc are the outcomes of this study, Current birth rate of U.S.A is almost equal to that of 50 years back, Gestational Surrogacy has become a more feasible option, Rise in average age of first-time mom, Stay-at-home fathers has become common are the outcomes of this study.

General Manager of Pampers Jodi Allen said, “In the midst of this very exciting milestone, Pampers 50th birthday, we are taking a retrospective look at five decades of parenthood filled with scientific advancements that have fundamentally changed the way we have we become parents. In embracing all of these changes and believing that all babies are little miracles to be celebrated we are so thrilled to unveil our Little Miracle Mission Campaign, which delivers acts of support to families and(hopeful families), while encouraging them to do the same”.

Join hands with Pampers and play your part to make “Little Miracle Missions” campaign successful.

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